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Information
Here's
how it all began. In 1960, a visionary named Shintaro
Tsuji formed a company designed to bring big smiles through
little gifts to youngsters worldwide. Tsuji created a
line designed around gift-giving occasions. 41 years later,
Tsuji is the Chairman of the Sanrio Company, Ltd. based
in Tokyo. In 1976, the Sanrio craze spread to the U.S.
when the first American boutique opened in California.
Today there are over 4,000 locations in North and South
America that proudly display Sanrio character information,
and over 200 Sanrio boutique stores. Sanrio now distributes
their products throughout Japan, Southeast Asia, the Americas
and Europe.
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