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Information
Jem
and the Holograms were to some the original Spice Girls.
Underwritten by Hasbro, who wanted an MTV-influenced doll
line to rival Mattel’s Barbie, Jem came on the scene as
part of the Super Sunday block in 1985. The segment proved
so popular it was spun off into its own half-hour syndicated
series the following year. Pink-haired Jem was the alter
ego of Jerrica Benton, head of Starlight Music and the
charitable Starlight Foundation.
With
Synergy’s holographic capabilities, Jerrica transformed
herself into rock star Jem. Sister Kimber and a pair of
orphans from the Starlight Foundation’s orphanage were
holograpically disguised as Jem’s group, the Holograms
(an additional member joined later on). Rival all-grrrl
band The Misfits constantly sparred with the group. Jem/Jerrica
was a true 80’s woman. She had it all: two careers, a
smart and sexy boyfriend named Rio, and the zeal of a
social activist. All proceeds from Jem’s music business
went to the Starlight Foundation, and episodes dealt with
such topical issues as drug abuse, poverty, and illiteracy.
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